Bell may not be offering “alternative meats,” but the popular
Mexican fast-food restaurant is offering a “vegetarian menu”
that’s not new but is new.
company, which began its new vegetarian menu board on Sept. 12, is
offering two new menu items – Black Bean Quesarito and Black Bean
Crunchwrap Supreme. It will also include the Bean Burrito and 7-Layer
company wrote that even though other fast-food restaurants were
diving into the meatless arena, Taco Bell was already offering
vegetarian options. In a statement, the company said the bean burrito
was introduced to the menu 50 years ago and is one of the company’s
most profitable menu items.
Bell received recognition by the American Vegetarian Association in
2015 as the first quick-serve restaurant providing vegetarian foods.
restaurant chain said, in January, it was going to test a committed
vegetarian menu that included new menu boards and items.
the four items listed on the vegetarian menus, another nine
vegetarian items were added to the larger menu that consumers could
easily determine by the vegetarian symbol.
are currently 36 certified vegetarian ingredients; 26 of which are
vegan. With them, there are over eight million ways in which to
Bell Global Chief Food Innovation Officer Liz Matthews said
vegetarian food should not be regarded as compromising food and not
limited to a single item.
The company did note that there would be possible cross-contamination as ingredients would be handled in tandem - something sensitive vegetarians need to keep in mind.