too long ago, Taco Bell expanded itself by offering booze in its
restaurants calling them Taco Bell Cantinas. While there is a handful
of them opened in the U.S., the company is looking to increase that
number by 300 by the year 2022.
Bell Cantinas are an upscale version of the typically-seen Taco Bell
with stylish décor, sharable menus and alcoholic drinks such as
local beer and frozen margaritas. While the décor may resemble the
traditional restaurants that don’t serve alcohol, it may not be
much longer before a Taco Bell Cantina comes to your hometown.
Taco Bell Cantinas opened in New York City close to Penn Station, and
customers may find that its appeal is far more distinctive than the
usual non-alcohol-serving Taco Bell. It may also be the first thing
people notice about it. As customers walk up to the New York City
restaurant, they’ll see an “I Love New York” type of sign with
the company’s logo shining brightly.
the décor includes hanging lamps of different sizes and shapes,
along with a vibrant graffiti mural that brings out the restaurant’s
lively yet casual feel.
keep in line with millennials’ need for quick and easy, customers
can use the large computer kiosks rather than the counter. This
eliminates the need for lines or having orders misheard by personnel.
The kiosks come with pictures of every menu item to ensure customers
get what they want. They can even make modifications if they must.
of the drinks that can be purchased include a Margarita Freeze that
comes with La Quiere agave wine. There is also the Ron Copa Rica
fermented rum and Petrov Reserve fermented vodka.
customers order and pay at the kiosk, they show their ID to pick up
There is no drive-thru with the New York City Taco Bell Cantinas, but there are communal two-toned wood tables and music that ensure the dining atmosphere isn’t like usual Taco Bell.