Bread is adding a new category to its menu that includes two
grain-based bowl dishes – Baja Grain Bowl and Mediterranean Grain
Bowl. Both dishes will go beyond the dependence of sandwiches, soups
and salads for its lunch and dinner menus.
thought that these two dishes will be two of many to be added to the
menu. In the testing stages are the teriyaki chicken and chicken
to restaurant officials, the four ingredients the bowls need could be
catalysts for other menu items.
bowls, which are going to be served hot, will handle various trends
that are on restaurant owners and consumers’ minds. Consumers can
choose to have the dishes with chicken or without it – in rising
response to the desire for plant-forward dishes that also include
healthy ingredients such as quinoa and Greek yogurt.
ingredients used in these dishes fall in line with Panera’s policy
to use clean ingredients only – ingredients that have not been
tainted by preservatives, supplements or additives. According to
Panera Chief Growth and Strategy Officer Dan Wegiel, the goal behind
the company is to offer good food and good food for customers.
to pay around $9 for both bowls without chicken and nearly $10 with
said Panera has been working tirelessly for two years to create the
bowls. The key was to create meals that could be delivered in
special packaging that could handle the service. He said the bowls
would also be offered for catering orders.
said Panera sees a chance to become the leader in bowl sales, and
although other chains like Sweetgreen and Dig also offer bowl meals,
they do not have the amount of locations that Panera does.
company currently has 2,300 locations across the nation.
a limited time, the restaurant is testing out the chicken pesto and
chicken teriyaki bowls, which are being rolled out to help boost both
lunch dinner business.
said there is more to the menu than just the two bowls currently
offered. He said the grain bowls are Panera’s fourth menu category,
which will get more recognition as time goes on as they’re part of
the company’s dedication to proteins, plants and grains.
ingredients of the Mediterranean bowl include hummus, gold and red
quinoa, cilantro-lime long-grain brown rice, red grape tomatoes,
fresh arugula, diced cucumbers, feta crumbles, lemon tahini dressing,
Greek yogurt and touch of lemon. It can be served with or without the
grilled citrus-pepper chicken.
ingredients for the Baja bowl include quinoa, brown rice, black bean
and corn salsa, red grape tomatoes, feta crumbles, Greek yogurt,
salsa verde and fresh avocado that can be served with or without the
grilled citrus-pepper chicken.
VP of Wellness and Food Policy Sara Burnett said the long-grain brown
rice, salsa verde, lemon tahini dressing and hummus are new additions
to Panera’s ingredients list. According to Burnett, the chain has
400 ingredients to its pantry, which means it doesn’t have to often
add new ingredients to the list to create new dishes.
Wegiel said several items were dropped from the boards to add the bowls. For now, the two bowls are the only options available and will remain so through December.